The big idea.

After noticing a platform trend of kids using gofundme as a “lemonade stand” to support causes, I proposed launching an interactive lemonade stand campaign to get more kids fundraising for their favorite charities.

To bring this project to life, we partnered with Vistaprint to ship toolkits to families across the country. Each kit contained: banners, stickers, and instructions. The twist: instead of asking customers to “pay” for their cup, kids would instead collect donations via an individualized QR code included in their kit.

Next, we teamed up with ATTN: to help spread the word online with help from kid-fluencers and famous families like Nev Shulman and @alongcameabby.

This campaign was awarded a trophy at the 15th annual Shorty Awards.