The big idea.

When you look at all the acts of help on GoFundMe—one a second, millions a year—you start to see a bigger picture. You start to see that kindness is changing the world. You start to see that generosity is helping people heal, hope, and grow.

So we created one of the world’s first AI-generated videos to show how help changes everything. And then we created a 360 marketing campaign across social media platforms, connected TV platforms, and industry publications to share that message with the world. One unexpected KPI: the song featured in our commercial became so popular, the artists behind the track released it on Spotify.

This campaign was awarded a trophy at the 8th Shorty Social Good Awards.

RESULTS

500M+ Impressions

5M+ video views

1 new song on spotify

500M+ Impressions • 5M+ video views • 1 new song on spotify •

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#StandForSomething: Lemonade Stands for Good