About
how i helped build a household brand name.
Brittany was the second marketing hire at a little start-up called "GoFundMe" back in 2014. As the brand's first full-time social media lead, she spearheaded organic strategy, social branding, influencer partnerships, reactive comms, content calendars, graphic design, and video production as a team of one. Through compelling storytelling, culture-led content, and a handful of viral hits, Brittany grew the brand’s social accounts into platforms that regularly reached millions and inspired thousands of daily engagements.
After years of consistent reach, engagement, and revenue performance, Brittany was promoted to the brand’s first Head of Social Media role. Leading an agile team of content creators, Brittany scaled team infrastructure & production, continued to improve channel performance & engagement, and architected some of GoFundMe’s most engaging social campaigns—resulting in 3 Shorty Award wins.
In her new role, Brittany’s goal is to turn moments into movements. She utilizes all the skills she learned in social media to build and lead memorable marketing campaigns that build customer growth and brand affinity. She believes that the best brands are built by telling powerful, relatable stories and finding relevant ways to connect with people’s heads, hearts, and values.
Her content has been featured in The New York Times, Mashable, Elite Daily, Newsweek, NPR, @shityoushouldcareabout, Upworthy, and many more.
3x Shorty Awards Winner | 1x Webby Awards Winner | 2021 Adweek Executive Mentee Selection
In her spare time, Brittany enjoys travelling, reading, skiing, and playing ultimate frisbee. She currently coaches and sits on the board of San Diego Super Bloom—a professional women’s ultimate frisbee nonprofit uplifting the San Diego athletic community.