the big idea.

With so much content on the internet, relevant discovery is more valuable than ever. Curators and creators are looked to as the new taste-makers and trendsetters.

I pitched the idea of GoFundMe Profiles as a new way to organize and share your favorite causes—all in one place.

As part of the go-to-market strategy, we partnered with dozens of influential creators and celebrities to build their own profiles and share the announcement with their fans & followers on social media. This was part of a multi-month campaign, from #WorldKindnessDay through #GivingTuesday, across all social platforms and digital surfaces, including a launch video introducing GoFundMe Profiles to the world.