Liquid Death.

IDEA: Liquid Death launches a New beverage inspired by 2024’s viral "sleepy girl mocktail" trend.

taco bell x MLB Concept.

IDEA: Baja blast is the internet’s favorite fast food beverage. Rather than offering free tacos for stolen bases during the world series, update to free Baja Blast for every home run. #BajaBlastOneOutOfThePark

Mammoth Mountain Ski Resort.

IDEA: Turn “BAD” customer reviews into a full-scale campaign to show that Mammoth Mountain is both fun and challenging—and not meant for people who don’t like having a good time.

KitKat x Friends crossover.

IDEA: Reunite Jennifer Aniston (“Rachel”) and David Schwimmer (“Ross”) to re-enact their iconic "we were on a break" episode, but adding a KitKat twist.