Best in Fundraising: AAPI Community Fund

In early 2021, there was a shocking, unprecedented rise in violence directed against Asian Americans. Following these events, GoFundMe wanted to take action by using our voice and platform to make a difference for those being affected.

Together with guidance from AAPI leaders, we built a multi-channel fundraising campaign rooted in viral social sharing. Our mission: to create a unified home where people around the world could come together to condemn the surge in hostility & violence, donate to organizations focused on creating lasting social change for the AAPI community, and easily share "how to help" across their social channels.

This influencer-led campaign would go on to receive hundreds of millions of impressions across social media channels—raising over $7M for select AAPI-focused charities. It also won at the 14th Annual Shorty Awards, hosted in New York City, NY.