The big idea.
IN THE SUMMER OF 2024, GOFUNDME ANNOUNCED THAT IT WOULD BE LAUNCHING IN PUERTO RICO—A MOVE THAT WOULD FINALLY ALLOW MILLIONS OF ISLANDERS TO FUNDRAISE ON THE PLATFORM.
AS PART OF THE GO-TO-MARKET STRATEGY, WE TEAMED UP WITH VIRAL CREATOR @JOOLSLEBRON (AND SEVERAL OTHER LATINX CREATORS), TO CREATIVELY ANNOUNCE THE NEWS TO THEIR FOLLOWERS AND DRIVE AWARENESS among puerto ricans.
